Let’s start by stipulating there is an A-list of NFL quarterbacks, a B-list and a couple of other categories (emerging, journeyman/backup and too-soon-to-tell, for instance).
Among current and recent QBs who have played for more than a decade the A-list, arguably, features Peyton Manning, Tom Brady, Aaron Rodgers and Drew Brees. Their accomplishments speak for themselves. (Currently in his ninth season, Russell Wilson soon will join the list.)
And then the arguments would begin … most likely about Ben Roethlisberger.
Let’s set him aside, for now, and create a B-list of Philip Rivers, Matthew Stafford, Tony Romo, Eli Manning, Matt…
You work 30, 40 or even 50 years and finally retire. Something you’ve thought about for … well, longer than you can even remember.
And then reality bears very little resemblance to what you had imagined for all those years.
You’re surprised. In fact, you’re surprised that you are surprised. After all, you had planned for it, talked to others about it, daydreamed about how you would spend your time, visualized what the day would be like, etc. …
“Family is one of nature’s masterpieces” — philosopher George Santayana.
If so, what are we to make of estranged family relationships?
And, extending the question, how do we process the death of an estranged family member?
First, the numbers.
And, so, deciding to write about branding is an interesting exercise, as the internet provides more than 50 different interpretations, definitions and explanations of what the word really means.
· One, in particular, gets a smile: “Branding is what lazy and ineffective marketing people do to occupy their time and look busy.”
· Another, a particularly dated one from advertising icon David Ogilvy — “the intangible sum of a product’s attributes” — is a mere seven words that say quite a lot.
· And, a third, which I have always favored: “who you are and not what you do.”
I have no credentials to write about race relations, equal justice or the Black experience. I have lifelong credentials to write about white privilege and communications.
So, we start there.
This week, as my social-media and email accounts filled up with corporate and institutional statements — and skillfully designed graphics — in support of the Black Lives Matter/George Floyd protests, I couldn’t stop focusing on the following:
If you are posting your “support” statements on social media or through press releases, you likely made your decision to do so from a public relations standpoint.
If you simply are adding a…
Lowell Farms: A Cannabis Cafe is the first restaurant nationwide to openly allow on-site cannabis consumption.
At first glance, it isn’t particularly noteworthy that a new café debuted in early October in West Hollywood. The popular Los Angeles neighborhood is filled with restaurants, cafés and bars of all descriptions.
Chic to dive. And everything in between.
When the Lowell Café opened its doors, however, history was made as it was the first fully licensed cannabis cafe in the U.S. And that made it yet-another example of the burgeoning cannabis ecosystem that is emerging in North America.
Cannabis’ Impact on Other…
Dear Paul Ryan: I Wrote These News Conference Remarks for You
I have been a fortunate man, both personally and professionally.
I have a wonderful wife and three children who mean the world to me and always are there for me. And I have always tried to be there for them.
My career choice to be a public servant has been gratifying and rewarding. I’ve tried to make a difference and do what is right … to be honest and to remember who it is I am working for. …
Thought leadership is a communications and marketing strategy (and tactic, for that matter) that companies, organizations and individuals have utilized to varying degrees of success for decades. Our nation’s founding fathers, in particular, even used an 18th century delivery system — the pamphlet — to extol ideas (and, in some cases, to engage in character assassination).
The strategy also is one of those concepts that everyone in an organization typically believes he or she understands completely and can easily “bang out” without much planning or, interestingly enough, actual “thought.” …
Nine years ago, Bob Sutton, a professor at Stanford University, published a book, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t. The premise was pretty straightforward: don’t hire/surround yourself with assholes but, if you do, here’s how to survive.
As we move into the general election season, it’s a read that is well worth revisiting. While his observations go to corporate and organization settings, it doesn’t take much effort on the part of the concerned reader to apply them to the 2016 presidential election.
So, without any additional setup, let’s revisit his work …
Writer/Author. Marketing/Comms Executive. Crisis Communications Consultant. University Instructor. Media Trainer.